Every 90 minutes in the UK, someone dies by suicide. The same amount of time as a football match.

On world mental health day 2024, we created football’s first-ever 'minute unsilenced' at the start of a live televised football match on Sky Sports. Giving fans the chance to break the silence around mental health and suicide.

Over 25,000 fans helped break the silence, with Samaritans volunteers on standby in the stadium to offer support and safeguarding for those who needed it most.

A limited-edition Samaritans football kit was designed to include an emergency helpline number on the sleeve of the shirt. Giving fans watching at home a easy way to ask for help.

Norwich City Ladies held their own minute unsilenced on the same day against Real Bedford. Football teams across the UK helped spread the message with an alternative supporting 11 on social feeds before kick off.

Over 70% of children give up sport by the age of 13. Fear of failure and peer pressure on social media stops them from participating.

The Openness Medal was created to help normalise failure and award those who are open to sharing their stories. It's made from recycled phone glass, designed to be transparent and open.

The Openness medal launched at the 2024 Olympic and Paralymic games to demonstrate that everyone makes mistakes. Even Olympians. Sky Brown was the first winner of the Openness Medal for being open about having to overcome fear and anxiety after suffering a career-threathening injury.

An Openness Medal Tiktok filter inspired fans around the world to share their Openness stories and nominate someone who they thought deserved a medal. The Openness Medal was awarded to not just athletes, but trainers, coaching staff, Mums and Dads, Grandparents, school teachers, co-workers..... anyone who was open to being part of the journey.

Thousands of Openness Medal have been awarded so far. Winners including Derek Redmond and his father for their epic display of bravery in the 92 Olympics. Celine Dion for her performance at the 2024 openning ceremony after a long absence away due to illness. The North Korean and South Korean athletes who put differences aside to share a selfie on the podium together. And a granddad in Brazil for inspiring his granddaughter to take up BMXings.

Obsession is an erotic thriller on Netflix, based on desire and sexual secrets.

To launch the show, we partnered with Coco de Mer to open a sex shop in Soho. But the only way you could pay for products was with secrets.

To connect the in-store experience with scenes from the show, we created shibari workshops to let customers learn the ancient Japanese sexual artform.

Then we designed a unique Shibari typeface that posted fans secrets on social media anonymously. We also created bespoke Shibari packaging to wrap each individual product.

Within 48hrs of opening, the Obsessions sex shop sold out of toys. With over 60,000ml of lube distributed.

We won the Premier League account in 2023. No room for racism was the first project we worked on. Tackling a big and very real problem, on and off the pitch.

Over 121 nationalities have played in the Premier League. It would be nothing without diversity.

This campaign celebrates the incredible diversity in the Premier League. Along with a clear action plan ensuring that any racist behaviour is easier to catch, report and stop. The work launched during Black History month.

This was a dream brief. We were given 24hrs to have a crack at a Samsung script to see if we could beat work from another agency.

Thankfully, all the stars aligned and two months later we were shooting on a beach in New Zealand surrounded by carnage. 

This project taught us a lot about the importance of craft. Working with French director Romain Gavras was definitiely one of the most rewarding experiences of our career.

During our time CD’ing the Sheba account, we helped take it from a brief that nobody wanted to work on, to a client that won multiple Grand Prixs at Cannes.

Sheba 4am was the first of many projects that changed the direction of the Sheba brand. Moving it away from traditional TV ads, into a world of data-driven creativity and culturally relevant activations.

Cats are notorious for waking their owners up in the middle of the night asking for food. This campaign targeted cat owners awake at 4am scrolling through social media and directed them to sleep-inducing cat content. The 5hr launch film received over 8million views in the first 24hrs and the campaign went on to win a Grand Prix for innovation and media.

With youth unemployment at a 17 year high, The Prince’s Trust wanted to find more innovative ways to give young people their first break.

So we created the ‘Tomorrow's Store’ which opened in central London. Giving a lost generation a chance to showcase their skills and talents. It has been raising money and confidence in young people ever since.

Antonio Lucio was our amazing client on the HP account. He had a very clear mandate. Stop HP feeling so cold and corporate. Our idea was to demonstrate how HP's technology has the ability to change lives and bring people closer together.

This was the result. A story about two brothers, beautifully told by director Seb Edwards. It aired during the US holiday season, with HP laptop sales outperforming the Apple Macbook for the first time. 

As part of the ‘Reinvent Giving’ campaign, we also created a mobile experience allowing users to record any sound and turn it into a unique piece of art. This could then be gifted to friends and loved ones via social media.

‘Straight outta Watford’ was a first in many ways for Snickers.

Using Hip Hop to engage with a younger audience, we created a music video featuring prominent Compton rapper, Boogie. Then we launched it on Vevo and Instagram, using Hip Hop influencers to create a buzz and direct fans to the hero Elton John Snikcers spot.

‘Straight outta Watford’ launched in 87 markets and was a mobile-first approach that lived as comfortably in a 6’ second instagram post as it did in a 60’ tv spot.

The purr is the ultimate sign of cat happiness.

So we created ‘Purr More’. A new global brand platform for Whiskas that launched in 2021.

Every touch point of the campaign is designed to make all cats Purr More. From kittens, to older cats, to abandoned cats in shelters.

The launch film was directed by Bafta-winning animation director Nina Gantz. With a musical score that was scientifically proven to make cats purr more when watching the ad.

Paddy Power’s new Supersubs. Featuring footballing legend Teddy Sherringham. And some tall bloke.

TalkTalk wanted to enter the world of on-demand TV and take on the likes of Freeview and Virgin Media. So they launched TalkTalk TV and used the Saturday night ad breaks to tell everyone about it.

'Date night' is an animated love story that shows how a night in front of the television can be the most romantic thing ever. It even had Gary Barlow tweeting about the 'outstanding choice of music'.  

An interactive TalkTalk TV mobile experience allowed over 10 million viewers to be part of the XFactor live ad breaks.

After a successful global pitch for Lexus, we helped create the new brand platform called ‘Amazing in Motion’

'Steps' was the first in a series of projects designed to showcase the imagination and creativity at the heart of the Lexus brand. Exploring the connection between motion and technology.

The ‘Million mile test drive’ was filmed on three different continents. Combining over a million high res images all stiched together to show the relentless testing Lexus put their cars through.

American Airlines was probably our favourite account whilst we were at McCann. It was an incredibly iconic brand facing unprecedented challenges after 9/11.

We also learnt so much from our CDs Mark Reddy and Dean Webb about the importance of craft and simplicity.

Mobil 1 and Red Bull joined forces at the start of the 2018 F1 season. The advanced engineering and durability of Mobil 1 products allowed Red Bull to push their cars (and their drivers) harder than ever before. 

‘Boxers’ is a stunning visual demonstration of how much Max Verstappen has to endure in every race. ‘Raging Bull’ provided the musical inspiration.

We’ve been running the Barclays account since 2023. Helping launch a new brand platform that spans across every channel and touch point in the organisation.

From Barclaycard, Business banking, sponsorship of the Barclays Women’s Super League football and the Wimbledon Tennis Championship.

Recently lighting up the global Barclays HQ with iconic female footballers to launch the new 23/24 WSL season.

At Tesco, every little helps.

Tesco Mobile wanted to show how they offer more help than expected from a network provider. So the idea of a shopping trolley behaving like Lassie the dog became a reality.

Directors Traktor playfully brought the story to life. It’s not often you see a shopping trolley go into a river and make it out alive.

Blue Monday is known for being the most depressing day of the year.

‘Blue Monday’ is also a famous music track by New Order. The iconic British band who know all too well about the dangers of depression, after the untimely death of their lead singer, Ian Curtis.

We collaborated with New Order and the suicide prevention charity CALM to help raise awareness about suicide on Blue Monday, 2024.

Peter Saville, the deisgner who created all the orginal art work for ‘Blue Monday’, help us created a limited editon t-shirt which sold out in 24hrs with all proceeds going directly to the CALM charity.

37% of young drivers admit to using social media on their phones whilst driving. Which is a frightening statistic. 

With the help of 100 pink kittens, and directing duo We Are From LA, we created a 2 second film that shows just how much you can miss whilst glancing down at your phone.

Heinz Salad Cream was invented to brighten up bland food during the war. Killer insight. So we used this thought to create 'Pourable Sunshine'. 

The campaign captures all the warmth and nostalgia around picnics and a playful song from Sesame Street called ‘Ladybugs Picnic’ added more colour.

The campaign was so successful, Heinz rebranded from Salad Cream to Picnic Cream.

‘Football carols’ targeted fans on Twitter to promote football fixtures on BT Sport over the festive period. 

There was a song for each team and each fixture. Man City fans were so upset by the Man United carol… they tried to boycott the channel.

We pitched for Facebook Portal during lockdown. At a time when families were feeling more disconnected than ever before. Whilst Portal could never replace the feeling of a hug with our loved ones, it was the next best thing.

No one felt more alone and disconnected than the elderly. So with the help of ITV and the YoungMinds charity - we launched Grandparents Day in the UK and used Facebook Portal to reconnect Grandparents with their Grandkids.

The Premier League is the best league in the world. Full of household names like Haaland and Salah.

It’s also full of unsung heroes doing their bit week in week out for footballing communities up and down the country. This campaign switches the limelight onto these local legends. Giving them a moment to shine.

The V&A Museum of Childhood is a place for children to let their imaginations run free.

But there is little imagination when it comes to educating children and their parents about eating healthier. So we create the world's first edible exhibition, designed entirely by children. Its aim was to inspire kids to eat more fruit and vegetables.   

Food artists Bompas & Parr, and illustrator Rob Flowers helped create the experience, including edible posters.

Martini have a rich heritage in motorsports and F1. Using the iconic Martini stripes, we created a brand world that lived on every part on the Martini WIlliams F1 team.

As part of a collaboration with Wired Magazine, we also created The Martini Smart Cube. Turning an ice cube into a useful bit of tech.