The purr is the ultimate sign of cat happiness.

So we created ‘Purr More’. A new global brand platform for Whiskas that launched in 2021.

Every touch point of the campaign is designed to make all cats Purr More. From kittens, to older cats, to abandoned cats in shelters.

The launch film was directed by Bafta-winning animation director Nina Gantz. With a musical score that was scientifically proven to make cats purr more when watching the ad.