TalkTalk wanted to enter the world of on-demand TV and take on the likes of Freeview and Virgin Media. So they launched TalkTalk TV and used the Saturday night ad breaks to tell everyone about it.

'Date night' is an animated love story that shows how a night in front of the television can be the most romantic thing ever. It even had Gary Barlow tweeting about the 'outstanding choice of music'.  

An interactive TalkTalk TV mobile experience allowed over 10 million viewers to be part of the XFactor live ad breaks.