‘Straight outta Watford’ was a first in many ways for Snickers.

Using Hip Hop to engage with a younger audience, we created a music video featuring prominent Compton rapper, Boogie. Then we launched it on Vevo and Instagram, using Hip Hop influencers to create a buzz and direct fans to the hero Elton John Snikcers spot.

‘Straight outta Watford’ launched in 87 markets and was a mobile-first approach that lived as comfortably in a 6’ second instagram post as it did in a 60’ tv spot.