Over 70% of children give up sport by the age of 13. Fear of failure and peer pressure on social media stops them from participating.

The Openness Medal was created to help normalise failure and award those who are open to sharing their stories. It's made from recycled phone glass, designed to be transparent and open.

The Openness medal launched at the 2024 Olympic and Paralymic games to demonstrate that everyone makes mistakes. Even Olympians. Sky Brown was the first winner of the Openness Medal for being open about having to overcome fear and anxiety after suffering a career-threathening injury.

An Openness Medal Tiktok filter inspired fans around the world to share their Openness stories and nominate someone who they thought deserved a medal. The Openness Medal was awarded to not just athletes, but trainers, coaching staff, Mums and Dads, Grandparents, school teachers, co-workers..... anyone who was open to being part of the journey.

Thousands of Openness Medal have been awarded so far. Winners including Derek Redmond and his father for their epic display of bravery in the 92 Olympics. Celine Dion for her performance at the 2024 openning ceremony after a long absence away due to illness. The North Korean and South Korean athletes who put differences aside to share a selfie on the podium together. And a granddad in Brazil for inspiring his granddaughter to take up BMXings.