Obsession is an erotic thriller on Netflix, based on desire and sexual secrets.

To launch the show, we partnered with Coco de Mer to open a sex shop in Soho. But the only way you could pay for products was with secrets.

To connect the in-store experience with scenes from the show, we created shibari workshops to let customers learn the ancient Japanese sexual artform.

Then we designed a unique Shibari typeface that posted fans secrets on social media anonymously. We also created bespoke Shibari packaging to wrap each individual product.

Within 48hrs of opening, the Obsessions sex shop sold out of toys. With over 60,000ml of lube distributed.