We pitched for Facebook Portal during lockdown. At a time when families were feeling more disconnected than ever before. Whilst Portal could never replace the feeling of a hug with our loved ones, it was the next best thing.
No one felt more alone and disconnected than the elderly. So with the help of ITV and the YoungMinds charity - we launched Grandparents Day in the UK and used Facebook Portal to reconnect Grandparents with their Grandkids.