Heinz Salad Cream was invented to brighten up bland food during the war. Killer insight. So we used this thought to create 'Pourable Sunshine'. 

The campaign captures all the warmth and nostalgia around picnics and a playful song from Sesame Street called ‘Ladybugs Picnic’ added more colour.

The campaign was so successful, Heinz rebranded from Salad Cream to Picnic Cream.