Antonio Lucio was our amazing client on the HP account. He had a very clear mandate. Stop HP feeling so cold and corporate. Our idea was to demonstrate how HP's technology has the ability to change lives and bring people closer together.

This was the result. A story about two brothers, beautifully told by director Seb Edwards. It aired during the US holiday season, with HP laptop sales outperforming the Apple Macbook for the first time. 

As part of the ‘Reinvent Giving’ campaign, we also created a mobile experience allowing users to record any sound and turn it into a unique piece of art. This could then be gifted to friends and loved ones via social media.